NORDSTROM HOLIDAY 25
Working alongside corporate holiday direction, the Nordstrom events team, and in collaboration with Invisible North, to provide elevated and unique spaces for Nordstroms Flagship store in NYC. I was responsible for making floor-plans and heat-maps, utilizing existing props and sourcing/producing new props, as well as working closely with VM managers during execution.
Produced a photo moment for Santa and his performers.
Designed and produced a hooded toy shop for product accounting for in-store faux snowfall.
Designed a beauty gift shop for seasonal highlighted product.
Designed and produced a Santa story-time moment on the kids floor.
Designed and produced a Santa photo-moment for the Breakfast with Santa series working with the events teams for needs.
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I designed the main floor to utilize the space and existing greenery in unique ways. As well as providing heat-maps and direction for the VM teams for seamless execution.
Working with existing greenery and the VM team to feature striking mannequin groupings along all of the store landings.
Working with existing greenery and the VM team to feature striking mannequin groupings along all of the store landings.
Working with existing greenery, props, and the VM team to feature striking mannequin groupings along all of the store landings.
NORDSTROM BEAUTY TREND HOLIDAY BREAKFAST
Working with the Nordstrom events team to provide a takeover of Nordstroms restaurant, Wolf. Reimagining the corporate graphics into two and three dimensional elements that served to transform the space, offer a photo opportunity, and showcase speciality products.
Featuring custom built walls with shelving, Kendu graphics, window vinyl, three dimensional lettering, and specialty mirrors.
